When we first heard of the KidzMondo project, we reached
out to the people behind it. We wanted on board from the
very beginning. We were already somewhat familiar with
the concept, but we jumped at the chance to participate in
this exciting opportunity for Lebanon. Burger King is already
quite active in local schools and working with children,
but this is the first time that we’ve ever gone into such a
project involving other investors, and I think it just goes to
prove how strong the KidzMondo concept is in terms of its
branding and relationship marketing potential.
Our work with KidzMondo so far has been very smooth. The
management team is extremely professional, and they’ve
been working hand-in-hand with us every step of the way to
realize our mutual goals involving our partnership.
Our activity inside the park is aimed to really transmit the
values of Burger King when it comes to environmental
and food safety. Through the process of learning to cook
their own Burger King burgers, we hope children will learn
more about our excellent standards for hygiene and the
importance of healthy food choices. Burger King may be fast
food, but it’s not junk food. We always strive to be healthy
and maintain the highest quality of freshness. We’re excited
that we can impart these values, while providing a fun, and
satisfying experience in the process.
I would strongly urge any other investors to consider
the potential this project has for companies in Lebanon.
As business leaders we need to consider the coming
generations. Reaching out to the younger generation now
will only help us develop strong customer loyalties in the
future – and a project like KidzMondo especially also helps
us to reach out to our future workforce. KidzMondo is an
excellent project for Lebanon in terms of its potential to
develop children’s capacities and skills, as well as prepare
them well to be efficient and integrated members of society,
while at the same time preparing them for adulthood.
